It is probably safe to assume that if you’re reading this post you have more than just a passing acquaintance with the Internet and its apps and programs and have at some point in your cyber-life bought or installed something that required you to read miles and miles of a fine print agreement. Likely as not, you have done what most people do, assumed it was basically common sense — that you wouldn’t slander someone, steal someone’s intellectual property or try to use it for nefarious purposes — and simply ticked the box “agree” or saved the file to your desktop, never to open it again. Why does legalese make everything so complicated! Life is too short!
Same thing with credit card company agreements. Have you read the whole document? Do you read the fine print?
And then there are store coupons. There’s one company that regularly emails me their coupons that are for “3 days only” (except then they get extended) or for “today only” (but they come every week). And there’s a whole bunch of fine print under the huge “25% OFF” heading that’s an inch and a half high. Then, when you look closely at the fine print, which you really should do before you drive all the way down to the store, it excludes: things on clearance, certain department items (like, fragrances or lingerie), special colour tags, items under a certain cost value (like, must be over $50. and the item you want is $49.99), “door buster” or items brought in at a special introductory price. When you finish reading it, you wonder if there’s anything left in the store the coupon actually applies to! One store sent me a $10. off card good for the whole month of my birthday. It isn’t good for anything on sale and your purchase has to be over $50. My birthday’s in July and everything’s on sale. Happy birthday!
Some day, a retailer is going to issue coupons that say: 25% OFF — No Exceptions — No Fine Print. That chain will have the most popular retail stores in the country and all the other chains will wonder where their customers have gone. The No Fine Print stores’ sales will soar! They will hire more employees! They will donate to community causes! Everyone will win!
There! Now I feel better!
(Probably exclamation points — I’ve used quite a few!)